Institut für Konsum- und Markenforschung
         
         
   
           
   

Tagungen, Konferenzen, Workshops

Different Perspectives on Consumption, Consumer, Culture and Society

A Workshop, TU Berlin, March, 26 & 27, 2010

Consumption seems to be one of the most important activities for human beings throughout history. Currently consumption is related to nearly all dimensions of culture and society, ranging from identity construction, community life, environmental problems, and politics. There are many perspectives on how to theorize and study the impact consumption has on culture and society and it is the intention to bring a group of researchers together who have different perspectives on this issue. At least four dimensions are relevant in such a discussion:

1. Consumption Society

2. Consumption Culture

3. Consumer Society

4. Consumer Culture

These four perspectives reveal different levels of analysis and diverse theoretical foundations. With “society” and “culture”, we propose two basic concepts which stand for distinctive approaches to the context conditions of consumption. With “Consumption” and “Consumer” we propose two basic concepts which distinguish different perspectives on consumption itself: be it a more structuralist approach or an actor-oriented one, more macro or micro. Both distinctions can be combined and open (of course in a reduced manner) a field, in which a quite broad range of perspectives can be arranged. This field, that is our aim, may help to communicate different approaches by reducing complexity without too much homogenizing.

Just to give a roughly impression what could be meant by each of these four terms: For instance “consumption society” often stands for the idea that consumption is the main pattern or framework of modern society: everything what happens within the modern society is conditioned by consumption. Here the societal consequences of consumption are the focus. In contrast “consumption culture” represents a more restricted point of view which includes the cultural specificity if consumption takes action, above all the aspect of meaning which is produced and/or distributed by consumption. The perspective of “consumer society” sees the individuals as consumers as the center of scientific attention, with special interest on their life forms and how they manage life as consumers. The term “consumer culture” finally is connected to the controversy between high culture and mass culture just to free consumer activities from the bad image it got by the critical theory and cultural critics.

It is not the intention of the workshop to reach any form of consensus regarding the level of analysis or theoretical approaches. Instead the purpose is to create a forum where these concepts can be dis-cussed. It is also the wish that the workshop can bring together researchers from different disciplines and countries with an interest in these issues.

The workshop will take place at the Technische Universität Berlin and is sponsored by the Consumption Studies Research Group from the University of Southern Denmark.

Ökonomie des Konsums - Konsum der Ökonomie

Ohne Konsum keine Wirtschaft! Dies hatte schon Adam Smith in The Wealth of Nations konstatiert. In der deutschen Wirtschaftssoziologie findet der Themenbereich Konsum freilich noch wenig Beachtung, da bislang noch die „Produktionsseite“ der Wirtschaft sowie deren Institutionen im Vordergrund stehen. Allerdings zeichnet sich in der neuen Wirtschaftssoziologie eine stärkere Berücksichtigung des Verhältnisses von Wirtschaft, Kultur und Lebensstilen ab. Auch in der Konsumsoziologie wird dem Phänomen „Verbrauch/Konsum“ nachgegangen. Die anfängliche Dichotomie von Verbraucherverhaltensforschung einerseits und Konsumkritik andererseits spielt dabei keine Rolle mehr. Vielmehr wird Konsum umfassend als Schnittpunkt zwischen (Markt-)Wirtschaft, (Alltags-)Kultur und den „feinen Unterschieden“ sozialer Ungleichheit untersucht. Insbesondere im anglo-amerikanischen Raum hat die Konsumforschung dabei beachtliche Resultate hervorgebracht.

Die Tagung „Die Ökonomie des Konsums – der Konsum in der Ökonomie“ soll einen aktuellen Einblick in den interdisziplinären und internationalen Stand der Konsumforschung geben und deren Verbindungslinien zur Wirtschaftssoziologie und politischen Ökonomie aufzeigen.

Ort: Harnackhaus, Berlin Dahlem

Zeit: 6. und 7. November 2009

Programm

Prosumer Revisited

Zur Aktualität der Prosumer-Debatte
Forschungsstand und -perspektiven

Eine wissenschaftliche Konferenz an der J.W. Goethe-Universität, Frankfurt/M., 26./27. März 2009

Seminar on Consumption and Emotions

Berlin Monday July 6, 2009

The seminar takes place at: Wissenschaftskolleg zu Berlin, Wallotstr.19, 14193 Berlin

The seminar will be at the Library Room, just next to reception, when you enter the building. You can just ask in the reception.

12:00, Meeting at the Library Room and a short introduction.

12:30, Lunch at the Wissenschaftskolleg

13:30, Seminar begins. There will be coffee breaks when we need it!

19:00, Dinner at Trattatoria Toscana, Hubertusallee 48 (10 minutes walk)

(Penne, Pizza, Salad, Soups: 6-12 Euro; Carne/Pesce: 15-22 Euro; has a very good reputation!)

The seminar will be as informal as possible. The main task is to create room for interesting discussions and exchange of ideas. We will ask the participants to prepare a short introduction of their relationship to the broad field of consumption and emotions. We are quite open towards the format of the introduction taking from 5 to 10 minutes (absolute maximum!) depending on how much you wish to say.

Participants:

Henri Band: www.henri-band.homepage.t-online.de/homepage.htm

Matthias Bode: www.sam.sdu.dk/ansat/mat

Rainer Diaz-Bone: www.rainer-diaz-bone.de/index2.html

Jan A. Fuhse: www.janfuhse.de

Kai-Uwe Hellmann: www.soz.tu-berlin.de/Crew/hellmann/

Eva Illouz: en.wikipedia.org/wiki/Eva_illouz

Cornelia Koppetsch www.soziologie.uni-jena.de/en/CorneliaKoppetsch.html

Per Østergaard: www.sdu.dk/staff/poe.aspx

Dominik Schrage www.dominikschrage.de

CommunityCampBerlin

Am 1. und 2. November findet in der cimdata.de Medienakademie Berlin das CommunityCampBerlin statt.

Gegenstand dieses Themencamps sind sämtliche Aspekte rund um das technologisch unterstützte, vor allem aber soziologisch bedeutsame Beziehungsgeflecht, das zwischen Plattformbetreibern und sozialen Netzwerken sowie zwischen den einzelnen Netzwerkmitgliedern untereinander besteht.

Commercial Communities

"Was ist der Fall?" und "Was steckt dahinter?"

Eine wissenschaftliche Tagung an der TU Berlin, 30./31. Oktober 2008

 
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